serving orphans and destitute children with Children of the Nations in Sierra Leone, Malawi, Uganda, Haiti and the Dominican Republic
Children of the Nations Has Re-Branded!
Children of the Nations has a brand new look! Over the years, we have evolved as an organization and we wanted our look and personality to reflect that. For the past year, we have been working with a creative team to develop a new brand identity—including a new logo, a new color palette, a redesigned website, and more. We are please to finally share it with all of you and thought you’d appreciate some of the rationale being the design.
The New Brand Identity
The new Children of the Nations brand was designed out of our desire to vividly portray a family of passionate, caring people seeking to raise children to be catalysts for sustainable change in and around their own communities and countries. We believe our new brand makes a clear statement of our strategy—mobilizing a movement of people to our mission: Raising Children Who Transform Nations.
Our new logo exemplifies this philosophy by showing individuals of varying ages and places coming together in unity to build this family of caregivers. The overall circle shape not only represents a globe, but also Children of the Nations’ holistic development philosophy, while the two shaped lines around the circle represent the presence of Jesus Christ over all our ministry efforts.
The negative space within the people represents how Children of the Nations approaches each child and community personally and allows these children and communities to flourish on their own, in partnership with the overall family. This space is not already filled up with a particular methodology, but has room to breathe and develop on its own within this remarkable family and movement. There is room in this family for you, and we want you to find you place within it.
The revolving feel helps us see that there are many moving pieces in this process, that it’s not hard and fast but fluid and transforming. There is the essence that things are coming alive in this concept, a strong indication of several COTN brand values.
In our new logo, the colors help identify the parts that make up the whole; cool colors work with vibrant ones to show how differing people, cultures and communities can come together to paint a beautiful picture of a family of friends. We intentionally chose tones that feel warm and earthy—colors reminiscent of the red dirt of Africa and the natural landscape in the Dominican Republic.
Children of the Nations expresses thanks to the creative team, especially 4 Minute Media in Denver, Colorado and Atmospheric Labs in Silverdale, Washington for conceptualizing and designing our new brand identity and website.